It is so exciting to me to see how the web continues to evolve. Using banners as a form of product advertising is one that I believe to be genius. Banners not only are an effective way to advertise a product it is also an effective way for free websites to make money. Banners on the internet are essentially the new television commercials. The difference is that banners cater to a new interactive generation of consumers.
I viewed several of the banners on bannerblog.com. After watching each banner a few times I believe the California Almond banner is the most effective. The banner does not have the Mission Impossible music or the interactive shark for me to avoid or the opportunity to choose the story plot. However, it made me want almonds. And unlike some of the other banners I was always aware of the product being advertised. The banner was not obtrusive but was eye catching. It very simply asked a person who perhaps has been working for some time on the computer, “What are you craving?” The colors used were effective in describing the various types of almonds. Orange is a good visual for a spicy almond just as avocado green is a good visual for a savory one. With the click of the mouse a new word was spun. Clicking the mouse was like pulling the arm of a slot machine. It was fun. This banner is effective in suggesting that almonds are what you are craving. Once the banner got the attention, the user would be surprised with a few simple mouse clicks how much they could learn about California Almonds.
When designing a banner I will keep in mind these techniques. I would keep in mind that my banner must be appealing to the consumer. I would keep in mind the importance of color choose, font style and wording. I would keep in mind the importance of keeping the focus on the product. With the ability to use buttons I would be able to manipulate the consumer into viewing a lot of information on my product relatively quickly. If successful my banner will make the consumer need my product. Because the consumer can at any time stop viewing the banner I will keep in mind the importance of making it fun to click the mouse.
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